Cannes Lions
CUKO, Buenos Aires / DANONE / 2013
Overview
Entries
Credits
Execution
Being a cream cheese, Casancrem is a very versatile product that can be used to prepare a great variety of recipes. The recipe options are vast.
CasanHelp is a site that not only allows people to share recipes using CasanCrem as an ingredient; people can help each other while cooking, with or without the product.
The novelty in it relies in the fact that everyone knows how to prepare at least one recipe and that is all it takes to be able to help others out.
Outcome
Users created more than 3,000 recipes and saved more than 70,000 in their own online recipe books. Various users have become stars (CasanChefs) with followers within the platform, and experts in the dishes they know best.
After a year from its launch, there are more than 60,000 active users in CasanHelp and more than 1,100,000 unique users have already visited the site.
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