The aim was to announce our Web page to our target, to generate traffic to the site and with it to achieve the largest possible number of registered users in order to increase our database and run different activities both on and offline. In the case of the Surf layers, they were run to announce Ballentine’s sponsorship of the VI Circuito de Surf (VI surf circuit) trials in Gijón, Santander and San Sebastian in September and October 2002, which are announced specifically and in detail on the site.