Cannes Lions
NEWDAYS, Seoul / RUSH & CASH / 2011
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Koreans get stressed and is ashamed about losing hair. So they wear a wig when they lose hair. Mr.Daikon was also worried because he was losing his hair. He sees wigs laid out in a showindow of the wig shop. When he returns home, his daughter laughs out loud to see his wig made from napa cabbage.
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