Caja Madrid launched a new deposit better than the last one and better than the competition’s.RELAX AND ENJOYTHE DEPOSIT THAT IS DRIVING THE COMPETITION MADEmployees from other banks became “desperate bankers” not knowing how to stop their clients from leaving.The campaign used all communication channels (TV spots, radio, web, direct marketing, mobile, etc), referring sarcastically to the competition.

To intrigue and disconcert the passers-by, interactive bus shelters with plasma screens and motion sensors activated a video of a desperate banker asking for help. Through Bluetooth people could download the song of the TV spot.