Sportsbet launches an innovative mobile app feature ‘Cash Out’ which puts Sportsbet punters in charge of their destiny; allowing them to freely back out of a bet, even if a match has already begun, or if they’re in front, and want to call it quits, take their winnings early. The choice is now theirs.

In this radio campaign, we join the host of the Sportsbet Cash Out Hotline. He’s fielding a number of calls from worried listeners.