Cannes Lions

LOTTERY TICKETS

SAATCHI & SAATCHI, Amstelveen / DUTCH LOTTERY / 2004

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A guy sits on the couch watching the State Lottery draw on TV. He switches lottery tickets when he notices that his friend’s ticket has won 1,000 Euro.Then the other ticket wins the jackpot of one million Euro. He just sits there in utter amazement. His friend goes berserk.

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