Cannes Lions

#CASHTAG

KIROWSKI ISOBAR, Budapest / T MOBILE / 2014

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Overview

Entries

Credits

OVERVIEW

Execution

During these music festivals we introduced a new currency called: #Cashtag.

People could buy drinks design and useful products with their Instagram pictures and in the same time we linked all the pictures to Hungarian Telekom.

Outcome

More than 9% of the festival goers participated and thousands of transactions were made.

It is still considered as the most successful Instagram campaign in Hungary.

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