Cannes Lions

ENVIRONMENTAL DATA MANAGEMENT INNOVATIONS

OGILVY NEW YORK, New York / IBM / 2010

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Overview

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OVERVIEW

Outcome

The piece was mailed to 3,000 recipients. With a 5% response rate totaling $968K in revenue. Though not possible to measure, it was presumed that the staying power of the nesting dolls would contribute to many IT managers keeping them on their desks and keeping IBM top of mind.

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