The largest roulette in Puerto Rico and the Caribbean offers tourists the chance to win prizes through the “Snap. Share. Spin & Win”game. The design covered baggage claim 1, used by American Airlines with the game’s typical red and black colors and white numbers, true to what is found at the casino. The roulette measures 13-foot by 4-foot. Visitors can take a selfie with their favorite number and share the photo on our fan page using the #CasinoMetro. They receive $10 with which they can bet on their favorite # on the roulette with the possibility of winning up to $350.

Implementation: Dec 6, 2016

Timeline: Dec 6, 2016- Dec. 6, 2017

Placement: Baggage claim 1, used by American Airlines, Luis Muñoz Marín International

Scale:Large scale

The design of our roulette covered baggage claim 1, used by American Airlines with the game’s typical red and black colors and white numbers, true to what is found at the casino. The roulette measures 13-foot by 4-foot.

• Business impact – 20 selfies Casino Metro Facebook Fan page, Increase of 20% in visits

• Response rate

• Impressions- 98% increase in impressions

• Change in behaviour- 200 new customers since the launch of the campaign

• Consumer awareness-