Advertising awards are normally judged by advertising people, but in this age where interest for an ad can be spread by the people, a unique award was made that values the interests of the people. Based on this, we visualized the evolution of people's interest using 3 sets of elements. Elements gradually emerge forming a heart-shaped cell, which represents maximum interest.

Advertising awards are normally judged by advertising people, but in this age where interest for an ad can be spread by the people, a unique award was made that values the interests of the people. Based on this, we visualized the evolution of people's interest using 3 sets of elements. Elements gradually emerge forming a heart-shaped cell, which represents maximum interest. These "chains of interest" spread across posters, leaflets, mural design, and captions, inspiring those who visited Advertising Museum Tokyo.

Advertising awards are normally judged by advertising people, but in this age where interest for an ad can be spread by the people, a unique award was made that values the interests of the people. Based on this, we visualized the evolution of people's interest using 3 sets of elements. Elements gradually emerge forming a heart-shaped cell, which represents maximum interest. These "chains of interest" spread across posters, leaflets, mural design, and captions, inspiring those who visited Advertising Museum Tokyo.