Cannes Lions
THE GENERAL STORE, Surry hills / FREEDOM FURNITURE / 2019
Overview
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Credits
Execution
Employing high end fashion cues to create a beautiful and evocative story of transformation, we follow two castaways making the best of a bad situation with a little help from Freedom furniture.
Stranded on a remote island, our estranged couple find good fortune when beautiful furniture starts to wash up on the beach.
United in their desire to make the island a home, the couple work together to retrieve a collection of designer chairs, vases and home wares from the ocean. All the while we see their relationship blossom.
As the sun rises the next day, we reveal that the couple have created a beachside retreat worthy of a designer home magazine. Freedom makes it easy to turn any place into a home and as the waves wash away the ‘HELP’ sign on the beach we see exactly why they decide not to leave.
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