Since dogs can’t sit (or stay) for long periods of time, this proved a major challenge in production. Not to mention, with a very limited budget, we couldn’t afford to use CG to achieve the finished spots. So, we had to get crafty in our approach. First, we shot photographs of our dogs. Then, we comped multiple stills together to form the perfect, humanlike poses. Finally, we used a combination of 3D and parallax effect to bring our dog to life in video form. We wanted to make the movements subtle enough that it made you wonder, is that dog really kicking back with a beer on the couch? Or was that pug really tearing up? In the end, our dogs had a convincing performance in an inventive (and cost effective) approach to video content.