Using rich, immersive visuals, sound, lighting and cold effects in an interactive game, users had to battle “hot” scenarios to prove their focus on Extra Cold. If their concentration was particularly strong, a trigger caused beer to pour. The EEG headset recorded the brainwaves along the scalp by measuring the brain's spontaneous electrical activity, allowing us to replace regular inputs like buttons and dropdowns with the user’s mind waves. The onscreen interface and reader worked together as outputs to complete an exceptional experience, resulting in a first for interface design in South Africa.

With over 100 litres of beer dispensed in one night, which turned into over 20,000 YouTube views, the Extra Cold Mind Reader proved that every time men think Extra Cold, they think Castle Lite. Combining the skills of experts in hardware, user interface, animation and code we were able to realise Castle Lite’s vision and leave our consumers with an extraordinary experience. Our invention created a massive amount of buzz across the internet, with hundreds of blog mentions, Tweets by SA’s biggest beers lovers and even a spot on Mags on Media.