We used two main ingredients of Slovenian fun – alcohol and music – to create awareness about enjoying alcohol responsibly.

The new song versions were aired on the Enjoy Responsible Day through social media and popular Slovenian radio stations.

Although Facebook communication lasted only three days it resulted in 585.000 impressions, 307.000 reach, 67.000 views and 2113 reactions (Facebook insights, sept 2016).

Moreover: the new versions became even more popular than the originals, reaching more than just Facebook users, but also the listeners of the most popular Slovenian radio stations.