Cannes Lions

CASTLEBEER

BRAND ACTIVATION 141, Johannesburg / SOUTH AFRICAN BREWERIES / 2006

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Overview

Entries

Credits

OVERVIEW

Execution

The range of posters was presented and approved and we proceeded to production.

Outcome

This communication was extremely popular and successful. How do we know? The posters were so well liked, they were stolen. (And the client has had copies printed on canvas to hang up in their offices.)

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