“The world’s first street view through the eyes of a cat”

We created “Cat Street View.” This is the world’s first street view map through the eyes of a cat looking around Onomichi and Takehara, as seen from the viewpoints of the cats in these town (a viewing height of 15 cm above the ground). Users can access this original site from their PCs or smartphones and explore the streets of these town through the eyes of a cat, as if they were a cat themselves.

We created “Cat Street View.” This is the world’s first street view map through the eyes of a cat looking around Onomichi and Takehara, as seen from the viewpoints of the cats in these town (a viewing height of 15 cm above the ground).

Not only does our branded utility operate as a standard street map guide, you can also explore small alleys, walk on rooftops or hide under cars. Cat Street View introduces you to the cats in the streets, as well as dining and sightseeing information. Another way to enjoy the site is to view the special content of cat videos taken in a variety of locations, which are packed with scenes that will appeal to cat fans and beyond.

While interacting with the content, people naturally learn tourist information and realize they would like to visit and experience the city for themselves.

“Cat Street View” was broadcast by 409 media outlets in Japan and abroad. The free media generated for the campaign would have equated to an advertising cost of over USD $11 million (media exposure). Given the total cost of the campaign was about USD 100k, this equates to a huge success of 80 times in terms of cost media amplification. After its launch, the volume of traffic to the site reached two million page views for a month.