Everyday more people spend more time in their phones, so we have to do something about it.

We thought our catalogue where everyone is, the most important social media, Instagram.

We introduced a new way to buy,

With Catalogram you can buy whatever you want on your phone.

You choose the space where you want to try something new and you taka a photo of it.

You then look for that product you like and you place it,

If you like it you can buy it directly on the e-commerce.

Target Audience: Young adults 25/40 years old.

This tool is part of the platform we have chosen (IG) therefore the target tried it instantaneously.

Without the need of an app we developed plenty of stickers of different products for customers to try whilst enjoying the experience.

Results:

+24MM views on Giphy

+16% increase followers

-12% catalogue impressions