Cannes Lions
DDB BRASIL, Sao Paulo / TOK&STOK / 2011
Overview
Entries
Credits
Description
Create Tok&Stok new business card. These cards were displayed at cash points in stores for consumers to pick them up. They were expected to be modern and original and reinforce the image that Tok&Stok’s furniture is easy to assemble.
Execution
We knew from the beginning that we would need a differentiated design. So we had the idea of creating cards that could be transformed into furniture, creating different models until we reached the ideal one
Outcome
Since economy in the country is enjoying good times, we cannot say that the increase of 10% in sales in relation to the same period in the previous year is due solely to the cards. But what we are sure is that all of the 5 thousand cards produced were picked up by customers in just one weekend.
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