Cannes Lions
CATCH THE MOON,CATCH THE BLOSSOM.
DENTSU, Tokyo / MITSUBISHI / 2013
Awards:
Overview
Entries
Credits
Overview
Description
The goal of the haiku poet is to 'catch' a particular moment in time.
To express this idea, a net motif was chosen as the exhibition's overall design theme,
and the moon and cherry blossoms were used to symbolise the transient beauty and
emotion 'caught' by the haiku poet's words. Interpreting tradition in a contemporary
context, the creative energy of Japan was on full display.
Execution
The goal of the haiku poet is to 'catch' a particular moment in time.
To express this idea, a net motif was chosen as the exhibition's overall design theme,
and the moon and cherry blossoms were used to symbolise the transient beauty and
emotion 'caught' by the haiku poet's words. Interpreting tradition in a contemporary
context, the creative energy of Japan was on full display.
Outcome
The goal of the haiku poet is to 'catch' a particular moment in time.
To express this idea, a net motif was chosen as the exhibition's overall design theme,
and the moon and cherry blossoms were used to symbolise the transient beauty and
emotion 'caught' by the haiku poet's words. Interpreting tradition in a contemporary
context, the creative energy of Japan was on full display.
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