Cannes Lions
180LA, Santa Monica / MITSUBISHI / 2014
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Instead of just touting the Outlander's impressive accolades, we wanted to take it a step further and prove that the Outlander is a safe vehicle. So we set out to New York City to give the world’s most precious cargo – newborn babies – their first ride home from the hospital. When mothers leave the hospital they are legally required to have a car seat, but rarely does anyone think about the safety of the car (especially when it’s a NYC taxi!). We wanted to ensure that these babies first ride home, was also their safest.
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