Cannes Lions
GREY LONDON, London / DAIRY CREST / 2010
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Our film travels up and down the country, stealing glimpses of different people over the course of a busy day enjoying Cathedral City cheese during rests, snacks, a meal. We see a Cathedral City truck at dawn delivering cheese to the supermarkets of Britain. As the sun rises, we see a girl enjoying a snack during a shift at a service station. As the rest of the country awakes, a cabbie clocks off and waits by the grill for a cheese-toastie. A group of women in a canteen chatter preparing lunch for hungry hoards. A teenage boy hangs by a goal on a chilly afternoon whilst an old couple share a sandwich on a bench. The truck is still going, on route to deliver the last orders of the day. We see a young lad stealing cheese from a burger on his car dashboard and a mum clears away a cheesy dish from a big family dinner. Dusk is coming, we sneak a peak at two flatmates chilling on the couch, munching cheese and crackers in front of the telly. The title of the ad appears over a row of houses, the Cathedral City truck keeps on going, on its way home now at the end of the day.
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