For the young Mexicans, commemorate Day of the dead was something traditional, interesting but it is not hot or actual. So, we discover that Halloween, just one day after of Day of dead, it was mobilizing young Mexicans through fun, customs and sexiness. The question: Does La Catrina could be an icon of tradition and sexiness? Yes, she could. La Catrina is the representation of the death, she is here to remain us that the death is something natural, normal and we don't have to be afraid about it. For Mexicans the dead is not only sweet (we make candies about it), now is sexy too.