Create the most relevant, rewarding and visually distinct cat stories ever. Core idea: 'Irresistible'. As a reference to the content we create. And of course the food we want to sell.

Each segment was exposed to 3 campaign phases showcasing what cats are willing to do in order to get their yummy Felix sensations Extra:

Phase 1) 'Licking cats'

Phase 2) 'Cat stunts within the FB feed'

Phase 3) 'Cats in carousels'

The results proved that our hypothesis was right: Personalized creative drives bigger impact. Our campaign was not only able to warm the German cat lovers hearts, it drove a remarkable uplift in brand and business metrics:

Ad Recall +23pt (Delta Outperformed 85% of studies)

Product Awareness +8pt (Delta Outperformed 85% of studies)

ROI 120%