Initiatives like Zero Landfill are huge and can seem untacklable. But by focusing on the contributions of a school, a community or an individual, the story comes into focus. The challenge doesn’t seem impossible. Producer Jeremy Bradley focused on a single community and a single woman. Rena Nicklie of Cantwell Alaska. Has become A One-Woman Recycling Revolution and CBS News captured her story. This recycling program is part of the Zero Landfill Initiative, a partnership between Subaru, the National Park Service and the National Park Conservation Association.

Over a six-month period, from April to September 2016, Subaru sponsored the National Park profiles on CBS and CBS News Digital. In September and October 2016, the national park videos were posted to www.cbsnews.com/sunday-morning and the Denali branded videos were posted to www.cbsnews.com. Unique visitors to these sites are more that 38 million unique visitors.

- Program and videos were picked up by multiple news sources including Yahoo, MSN, Daily Motion, One News and the EPA

- Overall National Parks program generated 598,296 digital views and over 300,000 views on our OTT platforms

-Average video completion rate, 53%. Branded content completion rate above sponsored content average.

-Average minutes watched is over 10.7 minutes with more than half in the high teens.