Description: To help introduce Subaru’s new entry to the SUV market, the B9 Tribeca, we deployed a multi-channel marketing campaign that encompassed a site let, online banners, e-mails and interactive kiosks to create excitement and demand. The site, including an online media and e-mail CRM campaign, supported all phases of marketing, from initial teasers to a full blown promotion, The “Be First” B9 Tribeca sweepstakes to collecting names for model pre-sales. The B9 Tribeca site, which can be accessed at Subaru.com, offers dramatic Flash animation that introduces the design and features of the Subaru B9 Tribeca.