Finding interesting ways to celebrate our anniversary and initiate several activities that bring the new company philosophy to life “The Experience of the brand is the brand”.

3 live events were created using a typographic number 30 in experimental and unexpected ways.

The first action kicked off the anniversary week. Employees from the whole agency worked together to create a complex network of strings, revealing a “30“ from within, and which ultimately became the key visual for the city light advertisement.

Next, 200 giant building blocks were transported and constructed into 30s, appearing around the city. For the final live event, a dazzling light show around a typographic 30 which was ignited with fireworks was set up.

The spark of enthusiasm spread to the entire agency network, therefore every office created a jubilee video for the Hamburg agency that was uploaded to YouTube.

The awareness of the agency and the social media likes raised significantly and the accompanying multimedia initiatives were greeted with enthusiasm by many renowned international clients and all employees worldwide.