Develop the ads to improve brand image of au, the Japanese cell-phone company. Target is Female 20’s and 30’s. The objective is to make them feel that au provides stylish and refined cell-phone models for them.

In the poster, unique materials are used effectively – crystals for poisoned apple, acrylic/net for princess dress-, and the tag line tells new story to complete another Snow White with the mobile phone.

We selected magazines and fashion buildings as the segmented media for females. As a result, four-time series of the ads successfully contributed to increase the number of guests and their sojourn time in these buildings.