The objective is Augmenting awareness for the iida brand among other mobile phone brand users. We developed a radical design and implemented a revolutionary business model on the top page of the corporate website. Websites that already boast high access have value as mass media regardless of whether such sites provide information about commercial products.

That's why we decided to reposition iida's top page as a TV channel. Broadcasts are comprised of programmes and commercials. iida broadcast, too, is comprised of 20 second video clips of artists' performances and 5 second iida commercials. These 2 types of content are completely separated time-wise. Therefore, appearing in the "programmes" is different from appearing in "commercials," so appearance fees were unnecessary. " What is possible on TV is now also possible on websites.

Music is automatically generated to the mutter of 17-character tweet.A melody is randomly chosen from the 9 available, and the artificial voice synthesizer, vocaloid, will sing the tweet.You can send this singing tweet to a friend's mobile phone with a push of a button.Or send it to your own mobile and use it as your ringtone.You can also use it as a blog part.What's more, if you go to the official website, you can also play the singing tweets created by other users back-to-back.Because hashtags are automatically assigned, you can easily search for singing tweets on Twitter.Singing tweet also released an application compatible with MIXI, the largest SNS in Japan. Friends on MIXI can send musical messages to one another.

Singing tweets became an immediate hit, and as of April more than 200,000 songs have been generated. Analysis of access indicates that the over user of 60% of people whoor more that have had a go at creating singing tweets have also visited iida's official website. Singing tweet is a completely new, branded SNS that uses music as the vehicle of communication. We thank you in advance for your kind concideration and assistance.