To design a diary for 2008.

This is the cell C eco diary. It features a solar charger on the cover that can charge almost any cellphone. It included 312 poems on being green, and provides tips and guides on living a greener lifestyle. It was mailed to existing subscribers and staff. Who better than a Cellular company to send you a solar charger to charge your phone?

Emails from staff and customers flooded in thanking Cell C. The idea made an impact with the media too. The book appeared on blogs like africancarbontrust.org and was featured on the national television program, Morning Live. At the 2009 Design Indaba Conference the Diary also achieved second place in the South Exhibition, an initiative that honours South African designers for ideas on sustainability.