ControlChat takes the police work out of managing your company's cellphone bill. To highlight just how difficult this task would be without ControlChat, Cluedo style games were sent to the financial managers of companies. We replaced the original murder mystery characters with everyday employees in an office environment. Possible murder weapons were also replaced with cellphones. Informal 'Cluedo Evenings' were held, where sales reps sat down with financial managers and their teams and actually played the game.

A resounding success. Feedback illustrated that the insight was totally relevant to the target market. First 3-month run resulted in a 36% increase in corporate subscription with figures steadily growing.