Brief: Our telecommunications client briefed us to collect data on their subscribers through a competition where they were giving away 6 Hummers.

Solution: The normal way to approach this would be to simply get them to answer a questionnaire. Instead we created an online, interactive, living ‘questionnaire’ in the form of a game where players would have to answer personal questions in order to progress in the game.

They each got a Hummer and had to drive across South Africa and interact with various characters to find a place called Hummerville.

The game was intelligent e.g. if you said you were male, later on you would be approached by a female to find out if you were married.

We also included other interesting technology where the player would receive an automated phonecall when they reached a certain point which would give them clues for winning additional prizes.

We kicked off the campaign with emails to our client’s subscribers, followed by SMS and statement stuffers and kept it going through emails.

Results: Response to this campaign was phenomenal.

A total of 12,8% of our subscriber base completed the game.

NB : We had to be very cognisant of the bandwidth issues we have in South Africa – therefore things like full video content were not possible.

Judges: No code/dummy number is necessary. Please click to proceed, submit or continue to the next level.

Often, obtaining personal information is difficult at the best of times. Our task was to help our client collect this information as accurately as possible.So we created an intelligent ‘questionnaire’ that consumers could play with. We created it in the form of an on-line game which was essentially a trip across South Africa to a fictional place called ‘Hummerville’; upon arrival, players would be entered into a draw to win a HUMMER H3 and additional prizes.The campaign launched with emails to our client’s subscribers, followed by SMS messages and statement stuffers and was kept going through pre-recorded voicemails.

Response to this campaign was phenomenal.

We received a response of over 12% from our entire subscriber base.