Cannes Lions

CENTER PARCS HOLIDAYS

DRAFTFCB, Paris / CENTER PARCS / 2007

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Overview

Entries

Credits

OVERVIEW

Description

Explain clearly the concept (short break in beautiful forest with an Aquamundo to have fun) and the benefice (be relax, have a real breath a fresh air, near Paris) of Center Parcs to urban people and create traffic on the call center & on website in order to sell them short break

Execution

We develop a way to test the Center Parcs concept: breath fresh Center Parcs air in the middle of Paris!Organize a distribution of air inhalator & pollution mask, both printed with the call center number & the website address, in the most polluted street.

Outcome

A real big popular success in the street! Everybody claimed its mask and wanted to have the fresh air.

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