Cannes Lions
DRAFTFCB, Paris / CENTER PARCS / 2007
Overview
Entries
Credits
Description
Explain clearly the concept (short break in beautiful forest with an Aquamundo to have fun) and the benefice (be relax, have a real breath a fresh air, near Paris) of Center Parcs to urban people and create traffic on the call center & on website in order to sell them short break
Execution
We develop a way to test the Center Parcs concept: breath fresh Center Parcs air in the middle of Paris!Organize a distribution of air inhalator & pollution mask, both printed with the call center number & the website address, in the most polluted street.
Outcome
A real big popular success in the street! Everybody claimed its mask and wanted to have the fresh air.
Similar Campaigns
12 items