Cannes Lions
DRAFTFCB, Paris / CENTER PARCS / 2007
Overview
Entries
Credits
Execution
We develop a way to test the Center Parcs concept: breath fresh Center Parcs air in the middle of Paris!Organize a distribution of air inhalator & pollution mask, both printed with the call center number & the website address, in the most polluted street.
Outcome
A real big popular success in the street! Everybody claimed its mask and wanted to have the fresh air.
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