•Leverage in-game ads to demonstrate technology leadership and capitalize relevant messaging to make a connection (i.e., Intel provides the best gaming experience). •Promote a Machinima contest where gamers can win a new laptop, cash prizes and a trip to Hollywood to have their movie professionally produced, using Intel products.•Engage gamers, with praise for Intel from professional gamers. Create a website where gamers can find out more information and view exclusive content.

Brand perception increased•Meets gaming needs (+15%)•Would consider for purchase (+12%)•Reliable tech solution (+11%)•Provides best gaming experience (+7%)•I would recommend (+10%)Additional results•95MM+ impressions•184K clicks to Intel.com •13k hours of in-game visibility•51 user-generated videos