The work of all multimedia agencies is more or less the same: conceptualise and design websites. The challenge for our client Aperto was to find a sharp and clear proposition to differentiate it from competitors in the field of business. The objectives were positioning the multimedia agency Aperto as winning partner for succesful online projects in the field of business-to-business communication and attracting graduate and already multimedia experienced applicants for the agency. The target group was marketing/IT/internet manager's in medium to big sized companies, graduates of design or communication-based universities, and experienced multimedia employees. The solution is that we show what both clients and employees consider, a good partner in Multimedia: a web-design. This will be so intriguing, it will even take control on a consumers' breakfast table.