We are going to describe Ceresit as a ruthless enemy of the house damp through a story about house damp. To make the story more interesting and to be able to bring it to the streets, among people, we are going to attribute human qualities to the damp and present the story as quasi-real – as a reflection of topical issues.

We and our client were very satisfied with the activities.After the promotion the sale of Ceresit increased.