Cannes Lions
MMDI, Toronto / HENKEL / 2011
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In this economic environment more and more consumers are undertaking their own home repairs and consequently turning to do-it-yourself products. To raise awareness of LePage Ultra Seal sealant as a long time trusted Canadian brand we created a TV ad focusing on the dry time benefit of the product. The product itself was used as the hero to visually communicate the unique selling proposition. We created original music and mnemonic to create a connection between the audio and LePage.
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