We designed a tough structure in order to hold the tackles and the anger of thousands of rugby players thirsty for cold beers. Rugbeer y Salta Beer: the first ever vending machine that gives rugby players what they want most for doing what they do best. 1 cold Salta Beer per tackle. We adapted the media, the Salta common vending machine, to the consumer. The Rugbeer was installed in the places were rugby players from Salta enjoyed drinking beer - bars - three times of which were organised by the Rugby Union of Salta.

The first night alone, the machine was tackled 332 times, twice the amount of tackles received by a whole team per match.After 4 nights and 4 3rd-halfs, the machine was still standing and working.Every night bars sold 25% more beer.And for all the Rugby Player form Salta, Salta beer is the only beer that supports Rugby in Salta.