CES, the most influential tech event worldwide, was strategically used as a platform to launch Kia’s new Platform Beyond Vehicle(PBV) business and vision to take the lead in the market.

A multidimensional experience and an exhibition space were curated around the concept of 'A Place of Inspiration’ with storytelling elements interweaved throughout the booth.

Kia participated in CES 2024 by curating an exhibition focused on Kia PBVs allowing the B2B target audience to experience and activate the key features through relatable scenarios.

A large-scale exhibition was held for four days, with four experience zones displayed throughout a curated 11,000 square feet space, providing different experiences for each space.

Kia's most successful and impactful CES presence to date

- 55,000+ visited the Kia booth(40% of all CES attendees)

- Received coverage by 1,000+ media

- Received 2 prestigious awards: Top Tech(Digital Trends) & Best Car(The Verge)

- Placed 9th in Google mentions among all CES participating brands and 3rd in the ‘Vehicle Tech’ category

- Kia CES social content achieved 735,000 in organic exposure and 13,000 in engagement on Kia-owned channels

Visitors Reaction:

- It was impressive that PBV reflected various uses in our lifestyle and that colors were used

to differentiate each zone.

- It was easy to understand the functions and features of PBV through the video and simulation set by each PBV.

- Detailed information was shared through the public presentation, making it easy to understand the exhibition.

- The PBV demonstration was impressive, and the purpose and utility of the PBVs were easily understood.