The all-new Toyota Hilux Single Cab (or “Workhorse”), like the rest of the legendary Hilux range, has been completely redesigned to be even tougher than before, with more space than ever before – in the cabin and in the load bin. With sales of the Hilux going to predominantly Afrikaans speaking consumers, we were asked to sell the “Workhorse” by speaking their language.

One of the charming quirks of Afrikaans is that when the suffix ‘tjie’ (or “tjies” for plural) is added to anything - it immediately becomes a smaller version of itself.

Like when you put a load in the back of a Hilux.

Example: Kat (Cat) – Katjie (Kitten)