Eurobest

C'est magnifique

ROMANCE, Paris / INTERMARCHE / 2019

Awards:

1 Silver Eurobest
1 Shortlisted Eurobest
Film

Overview

Entries

Credits

Overview

Execution

We are into the daily life of an old man who has lost his wife. By accident falling into his wife's old recipe book, he decides to look for the taste of a dish that only she had the secret to. A quest for taste that will revive, like a Proust madeleine, the memory of the one he loved so much. This time it's Benjamin Biolay, with a cover of Cole Porter's famous American standard "c'est magnifique", that accompanies the emotion of this new chapter from The Better Eating saga of Intermarche.

This man is in search of the memory of a taste in order to find a second of eternity with the one who loves him. It's not a dish he's making, it's a journey.

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