Till 1990’s Russia was the most reading country in the world. Now people read less. This decrease of demand became a real problem for bookstores.

Books-fresheners appeared in WC in malls, business centers, offices, restaurants and household stores all over the city.

Books-fresheners gained popularity. Next month after promotion the attendance of “100 000 books” grew by 23%. Now they are going to sell the fresheners in the chain’s outlets.