Cannes Lions
GRAND BAZAR, Paris / INTERMARCHE / 2021
Overview
Entries
Credits
Execution
Intermarché takes 3 minutes to pay tribute to the health workers in a moving film that follows a nurse at the hospital and a family (a mother and her teenage son) waiting for the father’s recovery. This film, in which Intermarché has elegantly set itself back, focuses on the characters’ lives in a to-and-fro of worry, hope and tenderness. Once again it doesn’t look like advertising, but more like a cinematic short film.
Similar Campaigns
12 items