Your clothes define you. We all prefer some colors to others and the color palette of our wardrobe reflects our personality. It would be nice for people to feel that they can choose exactly their color palette also in their car.

We chose of one of the most important smart dealership which is located in a fashion street in Madrid. A key place for the smart target. We put a smart car in neutral color inside the dealer window facing the street and we installed a technology based on mapping and recognition of colors able to detect the color of the clothes of the people who passed in front of the dealer window. Once it recognized their clothes color, our smart instantly changed its colors to match the clothes for the surprise of the passer-by.

The action had qualitative results in terms of awareness and an increase of the interest of this model in the dealership where the action was executed. The video that was shared on smart social media achieved 184,000 reproductions in the first 24 hours.