Volvo is the leader in security technology.

City Safety is amongst their latest innovations, now a standard

component in all of their vehicles; it brakes the car automatically to avoid collisions.

Problem: How to create an attractive proposal for such a functional

benefit.

Solution: Comically dramatize what goes on in a driver´s mind when they are met with a situation where they must react fast so as to prove the effectiveness of the Volvo system versus the mental system.