- Rewrite the Grand Siècle myth within a contemporary luxury context.

- Change the look and feel of the bottle without changing its volume.- Design a new gift box that communicates rarity and sophistication.- Make a reference to a certain "art de vivre à la française".

In order to define the Grand Siècle spirit, we elaborated a board with characters evoking the French lifestyle: boldness, refinement, crafts, elegance, requirement, perpetuity, panache...

Our graphic concept: symbolize this unique moment with silver brackets.In order to ally balance and sobriety, the graphic elements of the brand were combined on a single label. Historic reference to the vintage of origin created in 1957, deleted on the version of 2005, the Grand Siècle Sun associated with the century of Louis XIV was restored, while making the artwork more contemporary. The bottle finds a purified silhouette and the Grand Siècle Sun is on the top.Our vision of the box: translate through the materials and the finishes, the excellence of this art of assembly of the best Grand Siècle vintages.

The box associates the following oppositions: authenticity (lizard aspect) vs voluptuousness (soft touch aspect).

THE LIMITED EDITION:A unique box, containing a Grand Siècle magnum and 6 crystal Baccarat glasses, especially created for Laurent-Perrier in 1965. Sign of rarity: closed, the black box is simply signed by the Grand Siècle Sun.

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