Boost referencing and take advantage of it to feed the Equity Danone.

Danone Pro decided to develop a new offer: A new product that was beautiful and good at the same time. Made in Normandy, the new Danone fruit and yoghurt is pure with no artificial colours, new varieties, more greedy, different from the GMS in its packaging, more modern and promoting the consumption impulse.

A new approach focuses on the clarity and simplicity of all graphics (including color coding marks), in harmony with the identity of each.

. Maximum simplification codes to enhance the development of the brand. Logo reworked.

. Architecture's simplified range.

. A creative principle fits all brands of Danone to make the new pot and its banner a unitary design.