To make people change their minds and believe that Chang Soda is also fizzy, we used fresh demonstration with traditional billboard media to emphasise how fizzy Chang Soda is in an extraordinary way.We used only 1 strategic billboard, showing live every Friday and Saturday night (which is the perfect time to attract attention from people out and about). The billboard location can see from many nightclubs around the area, so it is easy to gain interest from consumers who have the opportunity to try Chang Soda.

- News channels reported our communication, and many people came just to see the billboard. Sales volume increased, and we created awareness of Chang Soda's fizzy in consumer's minds.- The communication achieved the goals by making consumers open their minds to Chang Soda being fizzier than they thought and trying another new flavour of Chang soda.-During the first month of the campaign, sales volumes increased from 200,000 to 1,000,000 bottles of Chang Soda.