Spikes Asia
I&S BBDO, Tokyo / MARS JAPAN / 2017
Overview
Entries
Credits
Background
Millennials are quite a difficult generation to catch with traditional advertising nowadays. SNICKERS had been successful for its “YOU ARE NOT YOU WHEN YOU ARE HUNGRY” TVC campaign, but needed to develop the other way to communicate with them and get them into our brand conversation.
Execution
183 anime idols reply instantly to Millennial men's tweet and post with the package.
The customized replies to the posts amount to 4569 during the period.
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