In partnership with the Jamaica Tourist Board, JetBlue setup a piece of the Caribbean island at Jamaica Station in Queens, New York. The activation featured a sandy beach floor, live music, and two hosts who invited passersby to unwind. We found 15 commuters at Jamaica Station who were willing to change their daily routines by trading in their Jamaica Station train tickets for a Jamaica plane ticket. The reward for their willingness to give up their commuter tickets? A JetBlue Vacations package (air + hotel) to Montego Bay! And yes, we returned their train tickets.