Cannes Lions

Change at Jamaica

ROKKAN, New York / JETBLUE / 2017

Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

In partnership with the Jamaica Tourist Board, JetBlue setup a piece of the Caribbean island at Jamaica Station in Queens, New York. The activation featured a sandy beach floor, live music, and two hosts who invited passersby to unwind. We found 15 commuters at Jamaica Station who were willing to change their daily routines by trading in their Jamaica Station train tickets for a Jamaica plane ticket. The reward for their willingness to give up their commuter tickets? A JetBlue Vacations package (air + hotel) to Montego Bay! And yes, we returned their train tickets.

Similar Campaigns

12 items

Shortlisted Cannes Lions
The 1st Start-up Village

AIRBNB CHINA, Beijing

The 1st Start-up Village

2019, AIRBNB

(opens in a new tab)